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An identity created to unite movement and community.
BRAND CREATION
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CONCEPT OF IDENTITY
A brand developed to unite different styles.
We created the logo with the goal of representing the union between various wheeled sports — skateboarding, biking, rollerblading, and scootering — strengthening the group's sense of belonging.
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VISUAL POSITIONING
Symbol of integration and movement
The identity was built to convey inclusion, dynamism, and social connection among young people and adults participating in the project.
OVERALL CASE RESULT
Desliza Street now has a visual identity that represents its purpose of integration and community.
The brand has become a symbol of unity and collective expression.
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