top of page

Brand evolution while preserving 30 years of tradition.
BRAND REDESIGN
.png)
IDENTITY RESTRUCTURING
Modernization while maintaining recognition.
Redesenhamos o logotipo preservando traços da marca original, atualizando paleta de cores e tipografia para manter a identidade histórica da empresa, agora com leitura mais atual e estratégica.
.png)
VISUAL STANDARDIZATION
Unit applied to the team
We developed new uniforms aligned with the updated visual standard, reinforcing our institutional presence in customer service.
.png)
Institutional materials
Comunicação alinhada ao novo posicionamento
We create standardized business cards and graphic materials, ensuring visual consistency across all touchpoints.
.png)
DIGITAL SUPPORT
Expanding identity to social media.
We develop institutional cards for dissemination on social media, integrating repositioning into the digital environment.
OVERALL CASE RESULT
Loja da Borracha has maintained its tradition of over 30 years, now with an updated identity and visual positioning consistent with its time in the market.
The brand has evolved without losing its history.
bottom of page

