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Complete repositioning for brand strengthening.
BRAND AND BRANDING
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BRANDING AND VISUAL IDENTITY
Strategic brand creation from scratch
FIVE conducted a complete repositioning of the company, developing a logo, tagline, typography, color palette, and brand manual, ensuring standardization across all touchpoints.
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PACKAGING AND EXPERIENCE
Identity applied to the product
We developed shipping boxes and uniforms aligned with the brand's positioning, strengthening visual perception and recognition.
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GRAPHIC MATERIALS
Clear and standardized communication
We created menus, business cards, and institutional materials while maintaining complete consistency with the brand identity manual.
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MEDIA
SOCIAL
Active presence and relationship building.
We structure and guide the publishing process, strengthening digital presence and relationships with the audience.
OVERALL CASE RESULT
DU'CHEFF began operating with a solid identity, defined positioning, and standardized communication.
The brand has evolved from a local operation into a business with a structured image and consistent recognition.
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