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Brand update to strengthen legacy.

BRAND AND BRANDING

Visual identity development in Rio Grande do Sul

REFORMULATION
BRANDED

Strategic update while respecting legacy.

Conduzimos a reformulação da identidade visual seguindo o direcionamento da fundadora Ieda Xavier, alinhando tradição e modernidade para fortalecer o posicionamento da marca na cidade de Canoas.

Social media management in Rio Grande do Sul

DIGITAL STRATEGY

Targeting based on market analysis

After in-depth research into the segment and audience, we defined social media as the main growth channel, completely restructuring the company's digital communication.

Business brand development in Rio Grande do Sul

MARK
OWN

Institutional expansion for product line

We assisted in creating the layout and promoting the Ieda Xavier private label brand, expanding the company's positioning and commercial reach.

Marketing consulting for companies in Rio Grande do Sul

POSITIONING ON SOCIAL MEDIA

Active communication and ongoing relationship.

We organize our social media presence with a focus on local authority, closeness to the audience, and brand strengthening.

OVERALL CASE RESULT

Espaço Ieda Xavier has maintained its relevance for over 40 years, now with an updated identity and a structured digital presence.

The brand preserves its legacy while consistently evolving in the digital environment.

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