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Brand update to strengthen legacy.
BRAND AND BRANDING

REFORMULATION
BRANDED
Strategic update while respecting legacy.
Conduzimos a reformulação da identidade visual seguindo o direcionamento da fundadora Ieda Xavier, alinhando tradição e modernidade para fortalecer o posicionamento da marca na cidade de Canoas.
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DIGITAL STRATEGY
Targeting based on market analysis
After in-depth research into the segment and audience, we defined social media as the main growth channel, completely restructuring the company's digital communication.
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MARK
OWN
Institutional expansion for product line
We assisted in creating the layout and promoting the Ieda Xavier private label brand, expanding the company's positioning and commercial reach.
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POSITIONING ON SOCIAL MEDIA
Active communication and ongoing relationship.
We organize our social media presence with a focus on local authority, closeness to the audience, and brand strengthening.
OVERALL CASE RESULT
Espaço Ieda Xavier has maintained its relevance for over 40 years, now with an updated identity and a structured digital presence.
The brand preserves its legacy while consistently evolving in the digital environment.
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