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Building a brand for pioneering action in a specialized niche.

BRAND CREATION

Visual identity development in Rio Grande do Sul

BRANDING AND VISUAL IDENTITY

Strategic construction for specialized performance

Desenvolvemos a marca FIREECO do zero, criando logotipo e isotipo alinhados ao segmento de vidraçaria e lareiras ecológicas, posicionando a empresa como pioneira no nicho em Canoas.

Professional logo design in Rio Grande do Sul

MARKET POSITIONING

Differentiation in a specific segment

The brand identity was built with a focus on conveying innovation, sophistication, and specialization, reinforcing its presence in the eco-friendly fireplace market in the local market.

Marketing consulting for companies in Rio Grande do Sul

Identity applied to the physical store.

Presença visual externa alinhada à marca

We created the store's exterior layout, ensuring consistency between visual identity and physical location, strengthening brand recognition and territorial positioning.

OVERALL CASE RESULT

​A FIREECO iniciou sua operação com identidade definida e posicionamento claro no mercado.

A marca nasceu estruturada para atuar como referência em seu segmento na cidade.

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