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Brand evolution towards a new market positioning.
CRIAÇÃO DA MARCA
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IDENTITY RESTRUCTURING
Strategic evolution while respecting history.
We redesigned the brand based on the company's 20 years of operation, maintaining the already established name and modernizing the positioning to expand from a mechanical workshop to an Auto Center.
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INSTITUTIONAL STANDARDIZATION
Visual unity aligned with the new positioning.
We updated all graphic materials and internal communications based on the new identity, reinforcing the transition and consolidating the perception of evolution in the market.
OVERALL CASE RESULT
MAESTRI is no longer perceived merely as a mechanical workshop; it has positioned itself as a complete AUTO CENTER.
The brand has evolved while maintaining its history, but with a visual and institutional structure compatible with its new level.
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