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A new digital positioning for a global brand.
360° STRUCTURE
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REESTRUTURAÇÃO DE MARCA
Visual standardization and strategic alignment
We completely restructured MADEF's visual identity, organizing the color palette, typography, institutional language, and communication materials.
The objective was to increase the perceived value and align the company's image with its technical and industrial level.
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PROFESSIONAL WEBSITE
Digital architecture oriented towards
authority and conversion
We developed a new website aligned with MADEF's industrial scale, structuring the technical presentation of the equipment, organizing catalogs, and providing a clear direction for generating opportunities.
The platform began to function as a commercial and institutional tool.
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MEDIA
SOCIAL
Technical positioning and
consistent presence in the sector
We structured our social media communication using language aligned with the industrial market, strengthening our authority, institutional clarity, and relationship with the technical audience.
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DIGITAL CAMPAIGNS
Expansion with demand generation
We implemented campaigns on Google and Meta, expanding the exposure of equipment and projects, consolidating the brand's presence in South America, Central America, and North America.
Corporate Videos
Corporate presentation with industrial standards.
We produce promotional and institutional videos to enhance the company's image and reinforce credibility in the digital environment.
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COURSES
TECHNICIANS
Strategic communication for training and authority.
We organized the promotion of the technical training week, positioning MADEF as a reference in professional training within the sector.
INSTITUTIONAL STANDARDIZATION
Visual unity and structured commercial support.
We develop commercial, graphic, and internal materials, ensuring complete consistency in communication and strengthening the brand at all touchpoints.
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OVERALL CASE RESULT
MADEF went from a scenario without a structured digital presence to an organized, strategic operation with a consolidated international presence , 85% of which is in South, Central, and North America .
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