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Repositioning for
a high-end brand
ESTRATÉGIA ONLINE E OFFLINE
WEBSITE RESTRUCTURING
A digital experience geared towards generating opportunities.
Reestruturamos o site com foco nos diferenciais da empresa — qualidade, prazo e montagem — desenvolvendo uma navegação estratégica voltada à conversão e captação regional.
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CAMPAIGNS
GOOGLE ADS
Local demand generation with precise segmentation.
We implemented regional campaigns focused on the headquarters city and surrounding areas, expanding the qualified demand for the company's services.
MEDIA
SOCIAL
Active presence and consolidated identity
We standardized communication and increased the frequency of content, integrating Meta Ads campaigns to strengthen the brand and increase demand.
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CORPORATE VIDEOS
Audiovisual support for premium positioning.
We develop institutional videos to reinforce authority and support the sales process.
OFFLINE STRATEGIES
Targeted action in strategic regions
We create graphic materials and campaigns focused on areas with real estate expansion, integrating a physical presence with a digital strategy.
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COMMERCIAL STANDARDIZATION
Institutional consistency across all touchpoints.
We structure commercial materials, presentations, stationery, uniforms, and applied branding, ensuring complete alignment with the brand's positioning.
OVERALL CASE RESULT
Today, Móveis FONTANA has an active digital presence, aligned communication, and a marketing structure integrated with its commercial operation.
Digital technology has ceased to be a support tool and has become a strategic channel for growth.
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