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Strategic brand and market building from the outset.
360° STRUCTURE
BRANDING AND POSITIONING
Strategic brand building from the start.
FIVE led the entire brand creation process, starting with defining the name VECOSUL, conducting positioning research, developing the visual identity, logo, isotype, typography, and color palette.
We also structured internal communication, signage, and complete institutional standardization.
PROFESSIONAL WEBSITE
Digital platform focused on conversion
We developed a professional website structured for lead generation, with a clear focus on lead generation and sales targeting.
GOOGLE ADS CAMPAIGNS
Strategy segmented by business unit.
We structured separate campaigns around two pillars:
SERVICES with a regional focus and PARTS with national reach, ensuring strategic coverage according to the company's operating model.
MEDIA
SOCIAL
Geração contínua de demanda
We created the digital presence from scratch, structuring communication geared towards conversion and strengthening the brand in the regional market.
Institutional Mascot
Relationship and recognition strategy
Based on market analysis, we developed an institutional mascot used in specific campaigns, strengthening brand identity and connection with the audience.
Corporate Videos
Strengthening regional authority
We produce promotional and institutional videos to increase brand recognition and consolidate our market presence.
COMMERCIAL MATERIALS
Strategic support for the sales sector.
We develop graphic materials, corporate presentations, and institutional stationery fully aligned with branding, strengthening the commercial approach with transportation companies.
